hello hiccapoppers!

rethinking baby

our stuff

what's up?

hiccapop started out of Stanford University with one goal in mind...bringing innovation to children's products. we rely on a not-so-classic b2b ("bump to baby") business model. by partnering with some of the finest young design talent in america, hiccapop is helping to bring innovation, sophistication and thoughtful design to today's modern parent. that's hiccapop!

and here's how we're doing it...

by finding solutions to age-old problems, fixing them, and then making them look really cool. modern parenting is already expensive and stressful, so that's why hiccapop focuses only on products that are accessibly priced, solve nagging problems and overall make parenting easier. so please give us a try, and if you like us, do us a favor and spread the word to your friends. and if you find that you don't care for us, it'd be great if you didn't say anything... 


come join us. it's fun

we partner with top bloggers to keep our hiccapoppers 'in the know' about the newest parenting trends, fun tips and new products (not just ours) that we think they might like. we may even discuss some of our favorite wines...nothing is off-limits at hiccapop. we believe laughter is an instant vacation, and who doesn't need some time off? so if you would like to travel with us, we'd love to have you along for the ride.

rethinking bed rails

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