hello hiccapoppers!

rethinking baby

our stuff

what's up?

hiccapop started out of Stanford University with one goal in mind...bringing innovation to children's products. we rely on a not-so-classic b2b ("bump to baby") business model. by partnering with some of the finest young design talent in america, hiccapop is helping to bring innovation, sophistication and thoughtful design to today's modern parent. that's hiccapop!

"how do you reinvent a bed rail?"

show me some foam!

hiccapop + family shelters

we've been lucky enough to grow at an incredible pace over the past 18 months. and as we’ve grown, our (perfectly good…but sadly unwanted 😕) returns have grown too. but you know the ol’ saying about turning lemons into lemonade! so we started our “hiccacares” initiative where we donate our returns to needy families across California. why California? simple…we live here…and we love it (where else can you wear shorts 365 days of the year?) but California ain’t cheap, and lots of families need help. so, we’re finding family charities, and giving them boatloads of hiccapop goodies to help out those who are going through a temporary rough patch in life. 

"To get the full value of joy, you must have someone to divide it with" -Mark Twain (when he wasn’t drunk).

our philanthropy by the numbers

0

given to charity

come join us. it's fun

we partner with top bloggers to keep our hiccapoppers 'in the know' about the newest parenting trends, fun tips and new products (not just ours) that we think they might like. we may even discuss some of our favorite wines...nothing is off-limits at hiccapop. we believe laughter is an instant vacation, and who doesn't need some time off? so if you would like to travel with us, we'd love to have you along for the ride.

rethinking bed rails

learn more