Our Values

So - who’s hiccapop? In short, we’re a devoutly irreverent group of daydreamers and design engineers working to invent cutting edge baby and toddler products to make YOUR life a lot easier.


Let’s face it - having children isn’t easy.

It’s expensive, time consuming, and worst of all, it generally involves a minivan with stained carpets and a “Baby-On-Board” decal stuck to the rear window. It’s also a rewarding time when you start to think that perhaps your parents’ rules maybe DID make sense after all. But however rewarding, it regrettably takes a few years for most children to finally understand that Windex isn’t Gatorade and that “poop jokes” really aren’t that funny.

So it’s during those “special” years that hiccapop comes in. We can’t stop a lot of the natural stuff from happening, but we can ensure that things are smoother for you by offering incredible products that are GUARANTEED to make your parenting journey painless. Okay, that was a stretch, but after all - we’re trying to sell you our stuff.

Oh yeah - what’s with the hiccapop name?

Well - growing up, one of our grandmas used to say, “You’ve got the hiccapops!” whenever her grandkids had hiccups. We thought it sounded cute, plus, GoDaddy only charged us $10 for the URL.

Now, it’s seven years later, and hiccapop is arguably the largest selling baby and toddler brand on the internet. So, to all the millions of parents and grandparents out there who have supported us so generously over these past years, thanks! Without you, there’d be no hiccapop.


The hiccapop difference

  • Safety always takes-the-front-seat.

    hiccapop products are regularly tested to every law required by Big Brother. Why? For starters - none of us like prison food. In fact, we go beyond the required CPSC and ASTM safety standards by testing our products to ‘voluntary’ safety standards developed by non-profit organizations (aka: companies that care more about safety than money) such as CertiPUR-US. This testing is expensive, but it makes our products safer than even Big Bro requires. That’s the hiccapop difference.

  • There can be no compromise.

    Whether it’s safety, performance or looks, hiccapop doesn’t cut corners. If it’s not considered best-in-class, it doesn’t get the hiccapop logo. That’s the hiccapop difference.

    Stand behind every product for life!

    hiccapop is all about inventing innovative baby stuff to make parenting easier, and we build that stuff to last a lifetime. But sometimes the unexpected happens. So if your puppy accidentally chews a hole through your new toddler bed, don’t worry, because we’ll replace it free of charge. Why? Because we back up every purchase with a 100% Lifetime Guarantee. That’s the hiccapop difference.

  • Invent products that solve age-old problems.

    Babies scream when wiped with a cold cloth, so we developed a wipe warmer. Car boosters are hard and bulky, so we invented UberBoost, an inflatable booster seat so small it can be carried in a child’s backpack. Children constantly bang their heads on the dangerous metal crossbars used on traditional playpens. So we developed our PlayPods that have no cross bars. Problem solved! Smart solutions to simple problems. That’s the hiccapop difference.

  • Offer hassle-free customer care.

    We understand parents are exhausted and stretched thin. So when you contact us with a problem, you’ll be taken care of quickly and without grief. No stupid questions about where you bought your product and no chit-chat about how your weekend was (unless you bring it up first). We promise to get straight to business without wasting your time. That’s the hiccapop difference.

  • Pay it forward by giving.

    We designed our company to be successful, but honestly, we never had any idea we’d get to this level of success in a short 8 years. But the great thing about success is that it allows a company to give back if that’s their thing. And with hiccapop – it’s our thing. That’s why we developed Operation hiccacare and its partnership with The Goodness Project, one of the nation’s largest and most respected non-profits dedicated to supporting women and children in need of help. So far we have donated over $5,400,000 in needed support. Our goal in 2024 is to reach $5,500,000. Again – that’s the hiccapop difference.